Challenge

For school administrators in tier 3 cities in India, having technical or financial resources for setting up admission lead generation through websites and social media is still very complicated. You should not need a degree in I.T to build a website.

Solution

We designed a easy to use free website builder using simple forms & questions that anybody with a computer or phone can fill out, upload images for their school gallery, facilities & staff and in just 10 minutes setup and host their website and get a sharing link they can print as QR code or share on their WhatsApp groups immediately.

We also added a way to gather admission leads with admission forms submission and school visitor submission this allowed the school admin department to keep a track of leads and follow through easily.

Reasoning

After doing a short survey in schools after parent-teacher meetings we learnt that in tier 3 cities the primary driving force for admission leads is still word of mouth. Parents rely heavily on neighbours, relatives, and tuition teachers for school recommendation. 

We realised that increasing/establishing their digital presence in the age of the Internet is important, where almost every household does have a smartphone and parents are often active on social media.

Impact

This helped some schools increase admission by up to 20% from the previous academic year and increase awareness and outreach for their school.